The first tip for online posting is to keep the text short and concise. You want your information to be read, not to be scrolled through. In addition to this, it is advisable to give headings to paragraphs. This will give the text structure and the reader will have a clear overview. Moreover, visualizing your text with images will give the reader a better understanding of the information you want to communicate.
Another tip is the making deeplinks, converting words in your text into clickable links. This will facilitate the reader to look at other articles or browse to other pages and thus enhancing the user experience.
The power of online posting is that it can easily be shared with your network and therefore generate traffic to your website or article. Social Media plays an influential and undisputed role in this. Linked to this and the last tip of this post is maybe also the most important tip to direct traffic to your website, is Search Engine Optimization. SEO will make your site and its content highly relevant for both search engines and searchers. The aim is to achieve good ranking in the search engine result pages (SERP). This can be obtained by a smart description, strong keywords, deeplinks and good titles.