August 2015: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alaxatraffic data and other similar tools for double-check (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).
Just one difference since last December: Facebook has reconquered Latvia, beating Draugiem, the historical local social network.
Zuckerberg’s network, with near 1,5 billion monthly active users, is the dominant social network in 129 out of 137 countries analyzed. It has 496 million users in Asia (+47 million since last December), 311 million in Europe (+10 million), 213 million in USA & Canada (+5 million), 471 million in the rest of the world (+35 million in six months).
In Russian territories V Kontakte and Odnoklassniki are still struggling to conquer the market.
In China QZone still dominates the Asian landscape with 659 million users (+30 million users in 6 months). Meanwhile Instant Messaging apps are flourishing: QQ International has 843 million monthly active users and WeChat has 600 million monthly active users.
But what’s going on behind the first place? Which are the Facebook runner-ups? What would the world be like without Facebook?
Here’s the map showing the second ranked social networks in the most important nations (56 I’ve analyzed thanks to SimilarWeb and Alexa).
Instagram is the second social network in 35 countries, from US to Australia. Twitter is struggling for the leadership in 13 nations, especially in Europe.
Odnoklassniki is 2nd in Russia, Israel and German. Linkedin in India and UAE. Reddit is strong in Canada and Denmark. VKontakte is 2nd in Czech Republic while Facebook is fighting Twitter in Japan.